Trends in International Business: Critical PerspectivesISBN: 978-1-57718-127-9
Paperback
336 pages
March 1998
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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The text presents a leading-edge analysis of the central
components of international business strategy and their effects.
Readers gain valuable exposure to the macro shifts which are
redefining the parameters of business, as well as insights into the
strategies which firms can adopt to respond to these changes.
To help readers improve their ability to analyze the key issues
and concerns in the international business field, the editors have
adopted a unique approach. Issues are explored from the vantage
points of policy makers, business executives, and researchers from
the United States, Asia, and Europe.
The text's unique approach and emphasis on effective use makes Trends in International Business: Critical Perspectives a valuable resource. Readers will be delighted by improved results.