Trends in International Business: Critical Perspectives

ISBN: 978-1-57718-127-9

Paperback

336 pages

March 1998

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Government Price:	US $24.45
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Contemporary readings by two of the leading figures in International Business, and author of the market leading textbook
Insightful collection, presents key concerns and issues in the international business field, while offering US Asian and European perspectives
Highlights the ongoing globalization of national economies, together with the role of multilateral institutions
Addresses the internationalization of the business functions by analyzing various dimensions of management, marketing, finance and accounting
Focuses on the implementation of global strategy and the emergence of dimensions such as the environment and regionalization.