Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs

1. Why HRD Professionals Must Be Marketing Oriented
2. Placing the Organization's Needs First: Meeting Expectations forHRD
3. Generating Interest and Participation in Training
4. Initiating a Strategic Marketing Plan for HRD: The FirstSteps
5. Market Research and Segmentation: Offering the Right Program atthe Right Time
6. Setting Program Prioroties and Allocating Limited Sources
7. Weighing the Costs and Benefits of Proposed Programs
8. Raising the Visibility of HRD Within the Organization
9. Communicating the Values and Benefits of HRD Persuasively
10. Putting Plans into Action: Sixteen Steps for Marketing HRDSuccessfully