Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of ProgramsISBN: 978-1-55542-402-2
Hardcover
264 pages
April 1992, Pfeiffer
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position.
Discover how to:
* Heighten the visibility of HRD
* Earn employee commitment to your programs
* Ensure that your programs are cost-effective and contribute tothe bottom line
This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.
Discover how to:
* Heighten the visibility of HRD
* Earn employee commitment to your programs
* Ensure that your programs are cost-effective and contribute tothe bottom line
This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.
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