Polls and Surveys: Understanding What they Tell Us

ISBN: 978-1-55542-098-7

Hardcover

272 pages

January 1991, Jossey-Bass

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Description
Table of Contents
Author Information

1. Polling the Public: Purpose and Process

2. Growth of Public Opinion Polling

3. Proper and Improper Uses of Surveys

4. The Organizations That Do the Polling

5. How Information Is Collected

6. How Respondents are Selected

7. Asking the Question: How Wording Affects Response

8. What Do the Answers Mean?

9. Understanding Sources of Error

10. Should Polls Be Banned?

11. Effects of Polls on Elections, Governments, Business, and Media

Glossary

References

Index

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