Power Performance: Multimedia Storytelling for Journalism and Public Relations

ISBN: 978-1-4051-9868-4

Hardcover

296 pages

June 2011, Wiley-Blackwell

List Price:	US $107.00
Government Price:	US $61.40
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Power Performance: Multimedia Storytelling for Journalism and Public Relations (1405198680) cover image

Other Available Formats: Paperback

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This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession.

Tailors the traditional skills of writing, reporting, and producing to the needs of journalists working in front of the camera
Includes chapters devoted to the role of the storyteller, reporting the story across multiple platforms, and presenting the story on-camera
Incorporates profiles of leading multimedia journalists and public relations practitioners
Addresses the key ethical issues for the profession
Offers practical advice for putting presentation skills to work
Storytelling skills covered can be applied to a variety of traditional and new media formats including television news, radio, and podcasts