Organizational Change: Creating Change Through Strategic CommunicationISBN: 978-1-4051-9190-6
Hardcover
312 pages
April 2011, Wiley-Blackwell
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 15-20 days delivery time. The book is not returnable.
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Introduction.
1 Defining Organizational Change.
2 Processes of Communication During Change.
3 A Stakeholder Communication Model of Change.
4 Outcomes of Change Processes.
5 Communication Approaches and Strategies.
6 Power and Resistance.
7 Antecedents to Strategies, Assessments, and Interactions.
8 Stakeholder Interactions: Storying and Framing.
9 Applying the Model in Practice.
Glossary.
Index.
Read an Excerpt
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