Organizational Change: Creating Change Through Strategic CommunicationISBN: 978-1-4051-9190-6
Hardcover
312 pages
April 2011, Wiley-Blackwell
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Organizational Change integrates major empirical,
theoretical and conceptual approaches to implementing communication
in organizational settings. Laurie Lewis ties together
the disparate literatures in management, education, organizational
sociology, and communication to explore how the practices and
processes of communication work in real-world cases of change
implementation.
- Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about
- Fills in an important piece of the applied communication puzzle as it relates to organizations
- Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation
- Winner of the 2011 Organizational Communication NCA Division
Book of the Year