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Textbook
New Media for a New ChinaISBN: 978-1-4051-8796-1
Paperback
256 pages
March 2010, ©2010, Wiley-Blackwell
 Other Available Formats: Hardcover
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New Media for a New China is a timely introduction to the
current state of the mass media in China and it’s growing
role in the 21st Century global communication system
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Brings together an international cast of scholars to analyse the diverse roles of China’s media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR)
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Considers the position of China’s media in the middle of the country’s tremendous social, economic and political changes
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Explores the concept of the 21st century as “China’s Century” because of the nation’s unprecedented growth
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Mass Communication
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