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Textbook
New Media for a New ChinaISBN: 978-1-4051-8796-1
Paperback
256 pages
March 2010, ©2010, Wiley-Blackwell
 Other Available Formats: Hardcover
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Preface
Introduction
1. 2008: New Challenges to China’s Media
2. Development and Theory of the Media
3. The Impact of New Media
4. Newspapers: Changing Roles
5. Magazines: An Industry in Transition
6. Radio Broadcasting: Deregulation and Development
7. Television: Entertainment
8. Television: News
9. Xinhua: The Voice of the Party
10. Advertising: Wings for the Media
11. Public Relations
12. Film: An Industry vs. Independents
13. English-Language Media in China
14. Overseas Media Serve the Diaspora
15. Conclusion
Bibliography
Related Titles
Mass Communication
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