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Development Communication: Reframing the Role of the Media

Thomas L. McPhail (Editor)
ISBN: 978-1-4051-8795-4
Hardcover
256 pages
May 2009, Wiley-Blackwell
List Price: US $126.75
Government Price: US $72.92
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Development Communication: Reframing the Role of the Media (1405187956) cover image
Other Available Formats: Paperback

In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.
  • Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change
  • Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet
  • Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media

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