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Development Communication: Reframing the Role of the Media

Thomas L. McPhail (Editor)
ISBN: 978-1-4051-8795-4
Hardcover
256 pages
May 2009, Wiley-Blackwell
List Price: US $126.75
Government Price: US $72.92
Enter Quantity:   Buy
Development Communication: Reframing the Role of the Media (1405187956) cover image
Other Available Formats: Paperback

  • Complete introduction to the history of development communication
  • Overview of major approaches and theories
  • Covers the role of NGOs, the CNN Effect, and the paradigm shift currently underway that stresses the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media

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