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The Handbook of Media Audiences

Virginia Nightingale (Editor)
ISBN: 978-1-4051-8418-2
Hardcover
562 pages
May 2011, Wiley-Blackwell
List Price: US $238.00
Government Price: US $164.44
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The Handbook of Media Audiences (1405184183) cover image

This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.
  • Details the study of audiences and how it is changing in relation to digital media
  • Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
  • Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
  • Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them
  • Includes contributions from some of the most outstanding international scholars in the field

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