Marketing and Selling Professional Services in Architecture and Construction

"This would make a highly desirable read for anyone operating within the construction services sector - whether they are directly in contact with their clients or not. It presents a well-structured approach to effectively selling construction services without making the subject too complex or the end unachievable. This book is especially a good addition to the repertoire of those whose task is the regular creation of business, and even better acquisition for those new to the territory." (Emerald Journal, 2011)

"An admirable feature of the book is its ability to work from a strategic level down to a fine level of detail." (International Construction Law Review, April 2010)"For new marketers/sales folk it contains all the essentials you will need packaged well and written accessibly." (PM, June 2010)

"This book provides a structured approach to identifying and selecting clients, understanding their needs and expectations, aligning to their needs, pitching and winning business. It provides practical steps that are proven and successfully used by its author for over 25 years."
—David Jennings, Managing Director of Business Vantage, Chairman and Founder of the Movers & Shakers Property Networking Club