Persuasive Messages: The Process of InfluenceISBN: 978-1-4051-5820-6
Hardcover
288 pages
January 2008, Wiley-Blackwell
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 15-20 days delivery time. The book is not returnable.
Other Available Formats: Paperback
|
||||||
List of Boxes.
List of Tables.
Preface.
Part I: Attitudes and Persuasion:.
1. The Importance of Persuasion.
2. The Cognitive Approach to Persuasion.
3. The Source of Persuasive Messages: Credibility.
4. Ethical Concerns.
Part II: Preparing Persuasive Communication:.
5. Purpose and Audience.
6. Organization: Structuring the Message.
7. Substance: Support for Your Ideas.
8. Symbols and Style.
9. Hostile, Apathetic, Motivated, and Multiple Audiences.
Part III: Theories of Persuasion:.
10. Consistency Theories of Attitude Change.
11. Social Judgment/Involvement Theory.
12. Theory of Reasoned Action.
Part IV: Critical Consumers of Persuasive Messages:.
13. Persuasion in Advertising.
14. Persuasion in Political Campaigns.
References.
Index
Related Titles
Communication Studies
Resources for
Instructors
.png){kind=small}
Join An E-mail ListLearn about the latest products, events, offers and content. |
