Wiley.com
Print this page Share

Persuasive Messages: The Process of Influence

ISBN: 978-1-4051-5820-6
Hardcover
288 pages
January 2008, Wiley-Blackwell
List Price: US $138.95
Government Price: US $100.44
Enter Quantity:   Buy
Persuasive Messages: The Process of Influence (1405158204) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 15-20 days delivery time. The book is not returnable.
Other Available Formats: Paperback

"The theoretical part of the book presents the key concepts to understanding the processes of social influence and persuasion." (PsycCritiques, June 2009)

“The blending of classical rhetoric and contemporary persuasion theory and meta-analysis results as applied to everyday practice represents an exciting and remarkable achievement. Understandable and comprehensive, the Benoits begin the next generation of textbooks.”
Mike Allen, UW-Milwaukee“This clearly written book [does] a particularly good job of combining theory and application. References [are] comprehensive, … and the material well presented and accessible. Recommended.” (Choice)


Persuasive Messages displays a mature judgment about how to teach and learn persuasion. The product of two very experienced scholar/instructors, the book commits to a base theory – the Elaboration Likelihood Model – and shows how it informs both practice and reflection on other leading theories. This book is very well adapted to an introductory course with a practical component.”
–Dale Hample, Western Illinois University

Related Titles

Communication Studies

by Shawn J. Parry-Giles (Editor), J. Michael Hogan (Editor)
by Christopher Barker
by David Hutchison
Back to Top