Persuasive Messages: The Process of InfluenceISBN: 978-1-4051-5820-6
Hardcover
288 pages
January 2008, Wiley-Blackwell
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 15-20 days delivery time. The book is not returnable.
Other Available Formats: Paperback
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"The theoretical part of the book presents the key concepts to
understanding the processes of social influence and persuasion."
(PsycCritiques, June 2009)
–Dale Hample, Western Illinois University
“The blending of classical rhetoric and contemporary
persuasion theory and meta-analysis results as applied to everyday
practice represents an exciting and remarkable achievement.
Understandable and comprehensive, the Benoits begin the next
generation of textbooks.”
Mike Allen, UW-Milwaukee“This clearly written book
[does] a particularly good job of combining theory and application.
References [are] comprehensive, … and the material well
presented and accessible. Recommended.” (Choice)
–Dale Hample, Western Illinois University