The Handbook of Organic and Fair Trade Food MarketingISBN: 978-1-4051-5058-3
Hardcover
312 pages
June 2008, Wiley-Blackwell
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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"This book makes an excellent contribution to the organic movement
by providing a detailed analysis fo the market for, and the
marketing of, organic products. As such it assists in filling in
the void that exists between narrowly focused academic
publications, topical journalism and consumer publications that
focus on why organic and where to get it from. However, as the
title indicates, it goes further by including consideration of the
fair trade label"
Garden Organic
"Although the book originates from the United Kingdom, the
issues surrounding the organic and fair trade consumer are
applicable throughout the world"
Garden Organic
"...this book is relavant to a wide audience among those who
have an interest in customers who purchase organic and fair trade
products. It offers the substance that any academic or policy maker
requires and the practical insights that are sometimes so hard to
obtain. By including consideration of some of the current trends,
it is also valuable to any business that is considering how to
position itself and make a long term commitment to the organic and
fair trade areas"
Garden Organic