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The Handbook of Organic and Fair Trade Food Marketing

Simon Wright (Editor), Diane McCrea (Editor)
ISBN: 978-1-4051-5058-3
Hardcover
312 pages
June 2008, Wiley-Blackwell
List Price: US $274.50
Government Price: US $189.40
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The Handbook of Organic and Fair Trade Food Marketing (1405150580) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

- Provides for the first time a practical guide to successful marketing in these fast-growing sectors of the food industry

- Includes case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals

- Includes a review of the international markets for organic and fair trade food and drink

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