Fashion Buying, 2nd EditionISBN: 978-1-4051-4992-1
Paperback
200 pages
June 2007, Wiley-Blackwell
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Fashion buying, a key component in fashion retailing, is second
only to design as a career option for fashion graduates. The buyer
has a central role in influencing what consumers choose to wear and
in determining whether a fashion retailing company succeeds or
fails. Buying is a multi-faceted job, which typically involves
fashion forecasting, range-planning, garment sourcing and
budgeting.
This comprehensive textbook describes the buying cycle, buying
for stores and mail order and how to start a career in fashion
buying. A glossary of buying terminology, as well as input from
fashion buyers currently working for major companies, give a clear
insight into this exciting and challenging role.
The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.