Textbook

PR Strategy and Application: Managing Influence

ISBN: 978-1-4051-4408-7

Paperback

368 pages

List Price:	US $95.95
Government Price:	US $56.28
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PR Strategy and Application: Managing Influence (1405144084) cover image

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“Forward thinking, innovative, comprehensive, concise and relevant cases--and clearly written. A top choice for a Principles or Campaign Strategy class.”
Robert L. Heath, Professor Emeritus, University of Houston

“Coombs and Holladay provide an excellent interpretation of public relations’ functional areas from a strategic public relations point of view.”
Don W. Stacks, University of Miami