Textbook

PR Strategy and Application: Managing Influence

ISBN: 978-1-4051-4408-7

Paperback

368 pages

List Price:	US $95.95
Government Price:	US $56.28
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PR Strategy and Application: Managing Influence (1405144084) cover image

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Demonstrates how activists have used public relations and their role in the development of PR
Argues for a move away from a corporate-centric view of public relations
Suggests that public relations be viewed as the management of mutually-influential relationships
Emphasizes the importance of stakeholder expectations in shaping organizational actions
Accompanying website includes chapter outlines, a test bank, PowerPoint slides, and useful links for students and teachers