Entrepreneurial Strategies: New Technologies in Emerging Markets

Arnold Cooper (Editor), Sharon Alvarez (Editor), Alejandro Carrera (Editor), Luiz Mesquita (Editor), Roberto Vassolo (Editor)

ISBN: 978-1-4051-4167-3

Hardcover

248 pages

August 2006, Wiley-Blackwell

List Price:	US $109.00
Government Price:	US $55.59
Enter Quantity: Buy

Entrepreneurial Strategies: New Technologies in Emerging Markets (1405141670) cover image

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Looks at entrepreneurial strategies and innovation in emerging market economies (EMEs).
Represents the view of the entrepreneur in local as well as multinational corporations.
Focuses on how entrepreneurial activities can take advantage of new technologies in emerging market economies.
Considers how companies operating in EMEs can cope with the main environmental constraints.
Written in an accessible style, free from jargon, and does not require any prior technical knowledge.