International Strategy: Context, Concepts and Implications

Acknowledgments ix

Preface xi

Introduction: Motivation and Definition – What is International Strategy? 1

PART ONE The Context Facing Multinational Firms 7

1 The Ubiquity and Importance of International Competition 9

2 Why Do Firms Go International? The Justification for the Existence of the Multinational Corporation 41

PART TWO Conceptual Framework: What is Different about International Strategy? 73

3 What is Distinctively International about International Strategy? 75

4 What is Uniquely Strategic about International Strategy? 99

5 Generic International Strategies 119

6 Choice of Generic International Strategy 163

PART THREE Managerial Implications 179

7 What Product? 181

8 Which Country? 217

9 Where to Locate? 259

10 How to Organize? 307

11 The Modern Multinational: Is There One Best Strategy? Are We All Transnational Now? 349

About the Author 361

Index 363