Global Strategy

§ Highlights the distinction between input and leveraging in terms of capabilities

§ All chapters include sections on essential reading, student questions, summaries, case examples, and 'key terms'

§ Written by an experienced teacher possessing a strong research profile and a clear understanding of the market

§ Emphasizes organizational competences and provides a direct bridge to the strategy frameworks and concepts essential to MBA and Executive Education programs.

§ Reviews additional opportunities for making performance gains in the international environment and the additional complexity involved in managing in a global --rather than domestic –environment

§ Ideal for use in a half-semester course