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The Behavioral Foundations of Strategic Management

Philip Bromiley
ISBN: 978-1-4051-2471-3
Hardcover
160 pages
November 2004
List Price: US $120.00
Government Price: US $61.20
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The Behavioral Foundations of Strategic Management (1405124717) cover image
Other Available Formats: E-book, Paperback


  • This book presents a focused approach to strategic management theory.
  • Argues that a behavioral perspective offers the best foundation for strategy scholarship.
  • Outlines the basics of a behavioral approach to strategic management.
  • Examines assumptions of rationality and equilibrium and the problems they create.
  • Considers how a behavioral approach relates to a number of conventional approaches.

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