The Behavioral Foundations of Strategic ManagementISBN: 978-1-4051-2470-6
Paperback
160 pages
December 2004
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Other Available Formats: Hardcover
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- This book presents a focused approach to strategic management
theory.
- Argues that a behavioral perspective offers the best foundation
for strategy scholarship.
- Outlines the basics of a behavioral approach to strategic
management.
- Examines assumptions of rationality and equilibrium and the
problems they create.
- Considers how a behavioral approach relates to a number of conventional approaches.