Management and Creativity: From Creative Industries to Creative ManagementISBN: 978-1-4051-1995-5
Hardcover
216 pages
September 2006, Wiley-Blackwell
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Other Available Formats: Paperback
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"This important book demonstrates exactly why a full understanding
of creativity really matters – not only in the context of
developing more vibrant and personally satisfying areas of economic
activity, but even more importantly, in its ability to help us
develop a better understanding of the value of creative individuals
in the 21st century" from the foreword by Lord Puttnam
"This is an exceptional book in three respects. Firstly, it is a
book about management that truly appreciates the creative process.
Secondly, it is a book about creativity that understands and seeks
to engage with practical business realities. And, finally,
Management and Creativity actually proves its own thesis:
that the best thinking occurs when the worlds of
“creativity” and “business” intersect."
Stephen Cummings, Victoria University of Wellington
"The book will appeal to a broad audience of creatives, policy-markers and students looking for an alterantice, sounder framework for understanding how to nurture creativity in the workplace." Management Today