Management and Creativity: From Creative Industries to Creative ManagementISBN: 978-1-4051-1996-2
Paperback
216 pages
September 2006, Wiley-Blackwell
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
Other Available Formats: Hardcover
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This book explores the relationship between the management of
creativity and creative approaches to management.
- Challenges the stereotypical opposition between
‘creatives’ and ‘suits’.
- Draws on the work of management theorists such as Mintzberg and
Porter and creativity theorists such as Amabile and Boden.
- Draws on the practical experience of individuals working in the
creative industries.
- Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.
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