Wiley.com
Print this page Share

Guide to Management Research Methods

ISBN: 978-1-4051-1512-4
Paperback
264 pages
February 2004, Wiley-Blackwell
List Price: US $55.00
Government Price: US $28.05
Enter Quantity:   Buy
Guide to Management Research Methods (1405115122) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.


  • A practical introduction to research methods for business students.

  • Gives students the ability to conduct reliable research on the basis of empirical field data.

  • Takes students through the research process systematically, from the initial definition of a research problem to the final presentation of results.

  • Demonstrates the interrelationships between the different stages in a research project.

  • Helps students to decide which methods are most appropriate.

  • Teaches students to think both critically and creatively about research methods.

  • Includes the most up-to-date methods, including use of the Internet and email.

  • Supported by real-life examples, cases and practical guidelines.
Back to Top