Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

Acknowledgments.

Disclaimer.

Introduction The Winner’s Edge.

Key Concepts: Why the job market has drastically changed. The importance of keywords.

Chapter 1 Why You Need to Become a Guerrilla Job Hunter.

The New Global America.

Key Concepts: The #1 secret to a successful job search. Details the elements of your successful plan.

PART I YOUR GUERRILLA MIND-SET.

Chapter 2 Personal Branding Guerrilla Style.

Shape Up Your Brand with Attitude.

Key Concepts: The skills employers seek. How to build your brand for free and make employers call you.

Chapter 3 Attitude Check.

Upfront and Personal.

Key Concepts: How to stay focused. How to right the typical mistakes job hunters make.

Chapter 4 Your Guerrilla Strategy.

Think Like a General—Execute Like a Sergeant.

Key Concepts: How to crack the hidden job market. Tools and tactics for staying on top.

PART II WEAPONS THAT MAKE YOU A GUERRILLA.

Chapter 5 Your Research Plan.

Research: The Guerrilla’s Competitive Edge.

Key Concepts: How to locate opportunities before your competition does.

Chapter 6 Resume Writing and Cover Letter Boot Camp.

Overhaul Your Personal Marketing Materials.

Key Concepts: Creating your marketing materials: cover letters and resumes that will be read instead of tossed.

Chapter 7 Guerrilla Networking.

A Radical Approach.

Key Concepts: Effortless networking that really works in any market.

PART III TACTICS THAT MAKE YOU A GUERRILLA.

Chapter 8 LinkedIn—the 800-Pound Gorilla.

Your “Be Found” Epicenter.

Key Concepts: How to use LinkedIn to be found and other strategies.

Chapter 9 Digital Breadcrumbs.

Plugged In—Turned On—Tuned In.

Key Concepts: How to leverage social media and social networking.

Chapter 10 Commando Tactics.

15 Breakthrough Strategies That Work.

Key Concepts: How to get in front of the people you want to meet with.

PART IV YOUR GUERRILLA JOB-HUNTING CAMPAIGN.

Chapter 11 The Force Multiplier Effect in Action.

12 Sample Campaigns.

Key Concepts: Case studies of ordinary people who achieved extraordinary results by taking control of their job search.

Chapter 12 Hand-to-Hand Combat.

Winning the Face-to-Face Interview.

Key Concepts: What to do and say before, during, and after the interview to land the offer.

Chapter 13 Negotiating the Deal.

How to Bargain with Confidence.

Key Concepts: How to get what you want without fighting.

Chapter 14 Career Lancing.

All—Ways—Ready.

Key Concepts: What’s next?

Bonuses.

About the Authors.

Index.

 Free Job Search Resources.