Thinking About Answers: The Application of Cognitive Processes to Survey MethodologyISBN: 978-1-118-01609-1
Paperback
322 pages
October 2010, Jossey-Bass
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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1. Introduction.
2. Methods for Determining Cognitive Processes and Questionnaire Problems.
3. Answering a Survey Question: Cognitive and Communicative Processes.
4. Psychological Sources of Context Effects in Survey Measurement.
5. The Direction of Context Effects: What Determines Assimilation or Contrast in Attitude Measurement.
6. Order Effects Within a Question: Presenting Categorical Response Alternatives.
7. Autobiographical Memory.
8. Event Dating.
9. Counting and Estimation.
10. Proxy Reporting.
11. Implications for Questionnaire Design and the Conceptualization of the Survey Interview.
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