The Power of the 2 x 2 Matrix: Using 2 x 2 Thinking to Solve Business Problems and Make Better Decisions

STRONG AUTHOR PLATFORM: Authors due to have articles in the key media outlets: Harvard Business Review, Sloan Management Review, Strategy + Business. Authors are the recognized experts on this particular decision-making tool and previous books give them more notoriety.  The authors also working behind the scenes with all of the big consulting firms, and previosuly sold this to them in raw form.

TOPIC TIMELESS AND TIMELY: A solid pracitical resource in the growing discipline of problem-solving and decision making.

BIG-NAME ENDORSERS including Steven Covey and a foreword by Joseph Pine and James Gilmore, authors of the best-selling The Experience Economy.