The Power of the 2 x 2 Matrix: Using 2 x 2 Thinking to Solve Business Problems and Make Better Decisions

Alex Lowy is an internationally recognized thought leader specializing in the creation of innovative work, learning, and information systems. He is the cofounder and past president of Digital 4Sight, a global technology think tank and strategy consulting firm with headquarters in Toronto, Canada. He has coauthored two best-selling business books, Digital Capital: Harnessing the Power of Business Webs (2000) and Blueprint to the Digital Economy (1998) with Don Tapscott and David Ticoll. In 2003, he formed the Transcend Strategy Group.

 Phil Hood is one of Silicon Valley’s most thoughtful voices on the development and use of multimedia and pervasive computing technologies. He is the former executive editor of NewMedia magazine, and a contributing columnist to Wired. For two years he was chief executive officer of Digital 4Sight. He is a senior consulting associate to Stanford Research International (SRI), and a partner with Alex Lowy in the Transcend Strategy Group.