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The Unauthorized Guide to Doing Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder, 3rd Edition

ISBN: 978-0-85708-061-5
Paperback
176 pages
May 2010, Capstone
List Price: US $20.00
Government Price: US $10.19
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The Unauthorized Guide to Doing Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder, 3rd Edition (085708061X) cover image

Acknowledgements.

Richard Branson Revisited...

The Life and Times of Richard Branson.

One: Pick on Someone Bigger Than You.

Two: Do the Hippy, Hippy Shake.

Three: Haggle: Everything’s Negotiable.

Four: Make Work Fun.

Five: Do Right by Your Brand.

Six: Smile for the Cameras.

Seven: Don’t Lead Sheep, Herd Cats.

Eight: Move Faster Than a Speeding Bullet.

Nine: Size Does Matter.

Ten: Never Lose the Common Touch.

How to Build a Brand the Richard Branson Way. 

Last Word.

Notes.

Index.

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