Foreign Advertising in China: Becoming Global, Becoming LocalISBN: 978-0-8138-1828-3
Hardcover
176 pages
August 2000, Wiley-Blackwell
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Acknowledgments.
1 China's Encounter with Global Advertising Culture.
2 The Advertising Revolution: Foreign Advertising in China in the 20th Century.
3 Modern Temptation: The Siren Songs of Consumption in Foreign Ads.
4 Inside the Shop: A Case Study of a Multinational Ad Agency in Beijing.
5 "Crossing the River by Feeling the Stone": Government Regulation of Foreign Advertising.
6 Global Advertising, Chinese Style.
Epilogue.
Notes.
Selected Bibliography.
Index.
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