Managing Media Convergence: Pathways to Journalistic CooperationISBN: 978-0-8138-1108-6
Paperback
November 2004, Wiley-Blackwell
|
This new addition to Blackwell Publishing’s Media and
Technology series discusses the role of the
journalist/broadcaster and other creative people charged with
providing information in newly emerging cross-platform environments
of converged media. By investigating creativity – coupled
with notions of power, convergence, the changing work environment
and traditional management methods – Managing Media
Convergence unravels the dilemma of how to retain highly
creative people. The necessary skill sets to achieve in a converged
media world – of those who would manage and those who would
be managed – are clarified and contrasted against traditional
organizational approaches. Managerial expediency, efficiency, and
effectiveness are considered through discussions of best practices
and case studies.
With the bottom-line focus of today’s media management on increasing profits and cash flow, Managing Media Convergence shows how workers and managers can successfully meet the challenges of the new media workplace.