Managing Media Convergence: Pathways to Journalistic CooperationISBN: 978-0-8138-1108-6
Paperback
November 2004, Wiley-Blackwell
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Introduction.
1. Change In the Global Media Environment.
2. Corporate America and the Media.
3. The Newly Mediated Workplace.
4. Evolution of the Modern Media Workplace.
5. Understanding Organizations.
6. The Creativity Factor.
7. Power, Risk and the Management Process.
8. Regulation in an Evolving Media Environment.
9. Beyond the Newsroom.
10. The Media Management Frontier of the Future