Digital Television: DTV and the ConsumerISBN: 978-0-8138-0927-4
Paperback
304 pages
August 2004, Wiley-Blackwell
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Dozens of books currently available address some aspect of digital
television, yet almost all of these texts deal exclusively with
engineering and production issues associated with implementing new
hardware and software. Digital Television: DTV and the
Consumer offers a pragmatic, more socially oriented basis for
understanding digital television. Beginning with a basic summary of
how digital television works and how it evolved into its present
state in the different television viewing environments
(over-the-air, cable and satellite), author and researcher Book
then offers the reader a more practical understanding of how
digital television is currently being consumed in the household.
Additionally, the text presents a summary of what consumers are
saying regarding their digital television experience and what this
data suggests for the future development of digital television
business models.
Unique to this volume are numerous Innovator Essays by
some of the industry’s digital television pioneers. These
insightful essays – from significant DTV innovators such as
Jim Goodmon, president and CEO of Capitol Broadcasting, home of the
first commercial digital television broadcast – give brief
snapshots of critical moments in the transition and rollout of DTV,
while focusing on what the future holds for consumers and the
broadcast and electronics industries.
The latest entry in Blackwell Publishing’s Media and Technology series, Digital Television: DTV and the Consumer provides media students, scholars, and professionals a compelling perspective of the social and cultural presence of this emerging technological phenomenon.