The Editor in Chief: A Management Guide for Magazine Editors, 2nd EditionISBN: 978-0-8138-1079-9
Paperback
212 pages
March 2003, Wiley-Blackwell
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Packed with specific how-tos, examples and illustrations, The
Editor in Chief vividly presents the guiding principles of
editorial management. Authors Patterson and Patterson combine their
extensive publishing and management expertise to update and enrich
this best selling text, providing help and insight to future and
present journalists working in the editorial department of a
magazine.
New to this edition is a chapter on one of the most popular and
fastest growing areas of magazine publishing - online publishing.
Readers will learn about e-zines, and online editions of printing
magazines:
- Launching
- Funding
- Organizing a staff
- Increasing readership
Aimed at students interested in careers as magazine editors and at novice working editors seeking to produce better magazines, The Editor in Chief, 2nd Edition prepares budding professionals for the arduous, but rewarding, task of magazine management
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