The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding ResultsISBN: 978-0-7879-9404-4
Hardcover
320 pages
December 2008, Jossey-Bass
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Bernard Ross is co-director of The Management Centre (=mc), an internationally based management consultancy working exclusively with charities and other not-for-profit organizations.
Clare Segal is co-founder and co-director of The Management Centre. She has played a leading role in building =mc to become a leading player in the consultancy and training world.