Confessions of a Serial Entrepreneur: Why I Can't Stop Starting OverISBN: 978-0-7879-8732-9
Hardcover
224 pages
February 2007, Jossey-Bass
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Entrepreneur Stuart Skorman—the founder of Elephant Pharmacy,
Hungryminds.com, Reel.com, and Empire Video—grew up in a
retailing family in Ohio. He worked every kind of job, from cab
driver to professional poker player to CEO. In this entertaining,
personal account of his coming-of- age in the business world,
Skorman gives an insider’s view of what it takes to start a
business from the ground up.
Stuart Skorman offers his hard-won lessons in business for any entrepreneur or small businessperson who wants to create a company that has a heart and soul. He reveals what he learned about marketing while working a stint as a rock band manager and bares his soul about his failure during the dot-com bubble. He describes in vivid terms the roller coaster ride of the entrepreneur in good times and bad and explains how to survive in today’s uncertain business environment.