The Public Relations Writer's Handbook: The Digital Age, 2nd EditionISBN: 978-0-7879-8631-5
Hardcover
368 pages
April 2007, Jossey-Bass
Other Available Formats: E-book
|
Merry Aronson is the founder and director of MerryMedia, a
Los Angeles–based entertainment marketing and PR firm. She
has worked as a journalist, entertainment publicist, and network
television promotion executive, and has taught PR writing at New
York University and University of California, Los Angeles.
Don Spetner is senior vice president for Global Meeting and Communications at Korn/Ferry International. He was named an "Industry All Star" by Inside PR magazine, and his essays on communications have been published in The Journal of Corporate Public Relations and PRWeek.
Carol Ames teaches entertainment studies and public relations on the faculty of California State University, Fullerton. She is an experienced independent public relations professional and executive producer of movies for television.