Momentum: Igniting Social Change in the Connected AgeISBN: 978-0-7879-8444-1
Hardcover
240 pages
September 2006, Jossey-Bass
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Acknowledgments.
Preface: The Promise of Connected Activism.
Introduction.
Part I: Connectedness in Action.
1. Celebrating Self-Determination: Developing a Mind-Set of Powerfulness.
2. Becoming a Connected Activist: Enhancing the Effectiveness of Social Media.
3. Beyond Bowling Alone: Leveraging Social Networks for Social Change.
4. All Aboard! Embracing the Leveling Effect of Social Media.
5. Embracing Authentic Conversations: Overcoming the Listening Deficit.
6. Powering the Edges: Shifting Power from the Inside Out.
7. Encouraging Individual Activism: Working Together to Optimize Your Efforts.
Part II: The Future of Social Change.
8. Peeking into the Digital Future: Balancing the Opportunities Ahead.
9. My Diet Starts Next Tuesday: Embracing a Recipe for Success Now.
10. Are We There Yet? Measuring Progress in New Ways.
11. The Future of Funding: Rethinking Philanthropy and Fundraising Using Social Media.
Conclusion: Moving Forward as a Connected Activist.
Resource A: Free Schuylkill River Uses CitizenSpeak to Expand Its Coalition (Jo Lee).
Resource B: The Cluetrain Manifesto (Christopher Locke, Doc Searls, David Weinberger, Rick Levine).
Notes.
The Author.
Index.