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Momentum: Igniting Social Change in the Connected Age

ISBN: 978-0-7879-8444-1
Hardcover
240 pages
September 2006, Jossey-Bass
List Price: US $31.00
Government Price: US $15.81
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Momentum: Igniting Social Change in the Connected Age (0787984442) cover image

Foreword (Joan Blades).

Acknowledgments.

Preface: The Promise of Connected Activism.

Introduction.

Part I: Connectedness in Action.

1. Celebrating Self-Determination: Developing a Mind-Set of Powerfulness.

2. Becoming a Connected Activist: Enhancing the Effectiveness of Social Media.

3. Beyond Bowling Alone: Leveraging Social Networks for Social Change.

4. All Aboard! Embracing the Leveling Effect of Social Media.

5. Embracing Authentic Conversations: Overcoming the Listening Deficit.

6. Powering the Edges: Shifting Power from the Inside Out.

7. Encouraging Individual Activism: Working Together to Optimize Your Efforts.

Part II: The Future of Social Change.

8. Peeking into the Digital Future: Balancing the Opportunities Ahead.

9. My Diet Starts Next Tuesday: Embracing a Recipe for Success Now.

10. Are We There Yet? Measuring Progress in New Ways.

11. The Future of Funding: Rethinking Philanthropy and Fundraising Using Social Media.

Conclusion: Moving Forward as a Connected Activist.

Resource A: Free Schuylkill River Uses CitizenSpeak to Expand Its Coalition (Jo Lee).

Resource B: The Cluetrain Manifesto (Christopher Locke, Doc Searls, David Weinberger, Rick Levine).

Notes.

The Author.

Index.

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