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Momentum: Igniting Social Change in the Connected Age

Allison Fine
ISBN: 978-0-7879-8444-1
Hardcover
240 pages
September 2006, Jossey-Bass
List Price: US $31.00
Government Price: US $15.81
Enter Quantity:   Buy
Momentum: Igniting Social Change in the Connected Age (0787984442) cover image

Hot Topic, original approach:  Many people have written about the changes wrought by technology.  This is the first book to take technological changes in context with cultural changes to describe a new imperative for leadership. 

Connected, market savvy author:  In addition to traditional strategies, Fine is an expert in the latest viral marketing and techno-marketing techniques including podcasting, blogcasting, streaming video.

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