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Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty

ISBN: 978-0-7879-7639-2
Hardcover
240 pages
February 2010, Jossey-Bass
List Price: US $24.95
Government Price: US $13.26
Enter Quantity:   Buy
Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty (0787976393) cover image
Other Available Formats: E-book

Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni

Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.

  • Offers a key resource for gaining competitive advantage in tough times
  • Shows why the quality of vulnerability is so important in business
  • Includes ideas for inspiring customer and client loyalty
  • Written by the highly successful consultant and business writer Patrick Lencioni

This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.

This Title is Part of the Following Set

by Patrick M. Lencioni
US $250.00 Buy
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