Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client LoyaltyISBN: 978-0-7879-7639-2
Hardcover
240 pages
February 2010, Jossey-Bass
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Introduction vii
The Fable
Part One: Theory 3
Part Two: Practice 17
Part Three: Research 69
Part Four: Testimony 119
The Model
The Origins of Getting Naked 195
Naked Service Defined 197
Shedding the Three Fears 201
Broader Applications of Nakedness 214
Acknowledgments 215
About the Author 219