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Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty

ISBN: 978-0-7879-7639-2
Hardcover
240 pages
February 2010, Jossey-Bass
List Price: US $24.95
Government Price: US $13.26
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Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty (0787976393) cover image

Introduction vii

The Fable

Part One: Theory 3

Part Two: Practice 17

Part Three: Research 69

Part Four: Testimony 119

The Model

The Origins of Getting Naked 195

Naked Service Defined 197

Shedding the Three Fears 201

Broader Applications of Nakedness 214

Acknowledgments 215

About the Author 219

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