Mastering Alliance Strategy: A Comprehensive Guide to Design, Management, and Organization

"A one-stop source of the best advice from the best thinkers on alliances in the past decade." —John R. Harbison, president, Raytheon Commercial Ventures Inc., coauthor Smart Alliances

"In today's environment, creating sustainable value for customers and shareholders requires building effective alliances. This thoughtful book gives practical insights on how to do so with one partner, as well as state-of-the-art thinking on how to manage an entire portfolio of partners. It offers clear steps to help managers at all levels develop their own best practices. In short, it is must-reading for managers in any firm that wants to work with leading-edge, alliance-savvy partners or that is striving to become one itself." —Steve Steinhilber, vice president, strategic alliances, Cisco Systems

"Today, alliances are essential building blocks for companies to achieve stronger and more effective market presence. In Mastering Alliance Strategy, the authors skillfully present a comprehensive guide to designing, managing, and organizing successful alliances." —Yotaro Kobayashi, chairman of the board, Fuji Xerox Co., Ltd.

"A great bridge between theory and day-to-day practice. It will be valuable to companies developing an alliance strategy for the first time, as well as to those with substantial experience." —Dr. Rüdiger Grube, senior vice president for corporate development, DaimlerChrysler AG