Mastering Alliance Strategy: A Comprehensive Guide to Design, Management, and OrganizationISBN: 978-0-7879-6462-7
Hardcover
432 pages
January 2003, Jossey-Bass
Other Available Formats: E-book
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Successful business alliances today are critical to the competitive
advantage of many companies. Mastering Alliance Strategy presents
state-of-the-art thinking and practices for using partnerships
effectively. This essential resource will help you understand and
use alliances better, whether you are a new or seasoned alliance
professional, a business-development specialist, a line manager, or
a top executive. The authors argue that the secrets to success lie
not solely in the intricacies of a deal but also in the strategy
and organization behind the deal. They draw ideas and tools from
years of research and reporting on four elements that are key to an
effective alliance strategy:
* Designing the alliance and crafting the agreement
* Managing the alliance after it is launched
* Leveraging a constellation of alliances
* Building an internal alliance capability
* Designing the alliance and crafting the agreement
* Managing the alliance after it is launched
* Leveraging a constellation of alliances
* Building an internal alliance capability
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