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Brand Asset Management: Driving Profitable Growth Through Your Brands

ISBN: 978-0-7879-6394-1
Paperback
288 pages
September 2002, Jossey-Bass
List Price: US $19.95
Government Price: US $10.17
Enter Quantity:   Buy
Brand Asset Management: Driving Profitable Growth Through Your Brands (0787963941) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."
-- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
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