Brand Asset Management: Driving Profitable Growth Through Your BrandsISBN: 978-0-7879-6394-1
Paperback
288 pages
September 2002, Jossey-Bass
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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"Most companies do a poor job of managing their brands. Scott Davis
vividly illustrates well-managed and poorly managed brand programs
and provides the best methodology I have seen for improving your
brand asset management."
-- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
-- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University