Brand Asset Management: Driving Profitable Growth Through Your BrandsISBN: 978-0-7879-6394-1
Paperback
288 pages
September 2002, Jossey-Bass
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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The paperback version of the book that shows how to turn a brand
into a company's most valuable asset.
- Walks readers through the eleven steps needed to begin managing a brand.
- Presents tested ways to assess and use your brand to better develop, sell, price, and market your products and services.
- A hands-on guide that includes extensive case studies and worksheets
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